Introduction
In the age of digital productivity, Notion has become one of the most popular tools for organizing tasks, managing workflows, and planning projects. But did you know that you can also make passive income by creating and selling Notion templates?
Whether you're a student, freelancer, entrepreneur, or full-time employee, selling digital templates offers a scalable, low-maintenance way to earn extra cash — or even build a full-time business.
In this guide, we’ll explore step-by-step how to create, market, and profit from Notion templates, even if you’re starting from scratch.
Why Sell Notion Templates?
✅ Low Startup Cost
All you need is a free Notion account, creativity, and time. There’s no need to invest in inventory, shipping, or expensive software.
✅ Scalable and Evergreen
Once you create a template, you can sell it over and over again without extra effort. It’s the definition of digital passive income.
✅ Growing Market
The demand for digital productivity tools is exploding. “Notion templates” has over 50,000 monthly searches on Google, and communities on Reddit, Twitter, and TikTok are constantly promoting them.
Step 1: Understand What Makes a Profitable Notion Template
To create templates that sell, you need to solve real problems. Think about pain points or time-consuming tasks people struggle with. Great template ideas usually fall into one of these categories:
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Personal productivity (daily planner, goal tracker)
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Freelance/business tools (invoice trackers, client CRM)
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Student planners (assignment trackers, study schedule)
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Content creators (blog planner, YouTube calendar)
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Finance and budgeting (expense trackers, net worth dashboards)
๐ก Tip: Browse forums like Reddit’s r/Notion, Product Hunt, or Etsy to spot trends and gaps in the market.
Step 2: Design Your Notion Template
You don’t need to be a professional designer, but your templates should be:
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Functional: Solve a specific problem efficiently
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Easy to use: Clear instructions and layout
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Aesthetic: Use color schemes, icons, and cover images to make it appealing
Tools that can help:
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Notion itself: Obviously!
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Notion Icons & Covers: NotionVIP.com
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Free illustrations: Undraw.co, Lottiefiles
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Color palette tools: Coolors.co
Create different versions for various user types. For example: a content calendar for solo creators, and another version for agencies or teams.
Step 3: Package and Export Your Template
Once your template is ready:
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Click “Share” in the top-right corner of your Notion page.
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Enable “Share to web” and copy the link.
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Enable “Allow duplicate as template” so buyers can copy it to their own Notion.
Pro Tip:
Create a PDF or video tutorial explaining how to use the template. This builds trust and reduces customer support.
Step 4: Set Up Your Sales Platform
You can sell Notion templates on multiple platforms, each with its own advantages.
๐ก Top Platforms to Sell Notion Templates
| Platform | Pros | Fees |
|---|---|---|
| Gumroad | Easy setup, handles payments, supports pay-what-you-want pricing | ~10% fee |
| Payhip | Supports EU VAT handling, digital downloads | 5% per sale (free plan) |
| Etsy | Huge marketplace traffic, good for beginners | Listing + 6.5% fee |
| Notion Marketplaces | Such as NotionEverything, Gridfiti | Exposure to niche buyers |
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Carrd (simple landing page)
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Notion as website with Super.so or Potion.so
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Full website with blog + SEO (e.g., WordPress or Ghost)
Step 5: Price Your Template Wisely
Notion templates usually range from $5 to $50+ depending on complexity and value.
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Simple tools (habit tracker, checklist): $5–$15
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Mid-level systems (budget planners, project trackers): $15–$30
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Full suites (business CRM, content ops dashboard): $30–$99+
๐ก Test different pricing strategies, including "Pay What You Want" for exposure.
Step 6: Promote Your Templates (Free & Paid)
Creating a great template is only half the battle. Marketing is what drives sales.
✅ Free Traffic Channels (SEO & Organic)
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Start a Blog: Use SEO keywords like “Notion template for content creators”, “free Notion budgeting tool”
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Pinterest: Create eye-catching pins linking to your product
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YouTube or TikTok: Record simple tutorials or walkthroughs
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Reddit: Share in subs like r/Notion, r/SideHustle
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Twitter/X: Build an audience by sharing Notion tips & giveaways
✅ Paid Promotion (if budget allows)
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Instagram/TikTok influencer shoutouts
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Reddit Ads targeting productivity keywords
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Google Ads for high-converting searches
Step 7: Automate for Passive Income
Once your templates are listed and your traffic channels are running, you can automate:
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Email marketing with ConvertKit or MailerLite (for repeat buyers)
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Bundles & upsells (e.g., offer 3 templates for $29)
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Affiliate marketing (get others to promote for you)
๐ก Pro Tip: Create a Notion Template Bundle, offering multiple tools together at a discount.
Step 8: Collect Feedback and Iterate
Listen to your early customers and improve your templates based on their needs. Add features, improve instructions, or create new versions.
Encourage users to leave testimonials or reviews — this builds social proof and boosts conversions.
Real-World Example: How Lisa Made $1,000/month in 90 Days
Lisa, a UX designer from Austin, created a Freelancer Dashboard Notion template and listed it on Gumroad for $19.
With just a few TikTok walkthroughs and Pinterest pins, she made over $1,000/month within 3 months — all passively.
She later expanded with a Freelance Finance Tracker and sold both as a $29 bundle.
Final Thoughts: Is Selling Notion Templates Worth It?
Absolutely. With low entry barriers, growing demand, and the power of SEO + digital marketplaces, selling Notion templates is one of the best passive income streams in 2025.
The key is to focus on solving real problems, building trust, and promoting smartly.
Ready to Start?
Pick a niche you know well. Build your first simple template. Upload it. Share it.
The internet rewards creators who take action — and this could be your first step toward real passive income.