In today's digital world, selling Notion templates has become one of the most underrated yet profitable ways to make money online. With zero upfront investment, no audience, and minimal skills required, this is a side hustle nearly anyone can start.
In this detailed guide, you’ll learn how to create, market, and sell Notion templates on Gumroad, even if you’re starting from absolute scratch.
What Are Notion Templates?
Notion is an all-in-one productivity app used by millions of individuals, students, freelancers, and businesses. Users can create pages, task boards, databases, and dashboards to manage their work and life.
Notion templates are pre-built pages that others can duplicate and use instantly—saving them time and effort. Templates can cover a wide range of use cases such as:
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Daily planners
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Finance trackers
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Project management dashboards
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Content calendars
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Journals
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Goal-setting frameworks
Why Sell Notion Templates?
Here’s why Notion templates are a great digital product to sell:
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✅ Low barrier to entry: No coding or design skills needed
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✅ No startup cost: Notion is free, and Gumroad only charges when you make a sale
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✅ Passive income potential: Create once, sell forever
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✅ Global market: Notion has millions of users worldwide
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✅ Evergreen content: Templates are always in demand
Step 1: Find a Profitable Niche
To make your template stand out, focus on a specific niche or problem.
Here are some high-potential niches:
| Niche | Template Ideas |
|---|---|
| Students | Study Planner, Assignment Tracker, Exam Prep Dashboard |
| Freelancers | Client CRM, Project Tracker, Invoice Manager |
| Creators | YouTube Planner, Instagram Scheduler, Content Calendar |
| Entrepreneurs | Business OS, Marketing Dashboard, KPI Tracker |
| Self-Development | Goal Tracker, Daily Journal, Habit Builder |
| Personal Finance | Budget Planner, Expense Log, Savings Tracker |
Step 2: Create a High-Quality Template in Notion
You don’t need to be a design expert to build something valuable. Just follow this simple process:
✅ 1. Start with a Problem to Solve
Create a template that helps solve a real problem or saves time.
✅ 2. Use a Clean Layout
Keep it minimal. Use proper headers, clear sections, and a logical flow.
✅ 3. Add Useful Features
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Databases
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Toggles
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Checklists
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Calendars
Only include features that help — avoid overcomplication.
✅ 4. Make It Easy to Duplicate
Once your template is complete:
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Click “Share”
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Enable “Share to web”
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Toggle on “Allow duplicate as template”
Step 3: Prepare Marketing Materials
Your product page on Gumroad (or any platform) will need these items:
๐ผ Product Cover Image
Use tools like Canva to create a 3:2 or 4:3 image showing a preview of the template. Keep it clean and professional.
๐ Product Description
Write in clear, benefit-driven language. Include:
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What it does
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Who it’s for
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Key features
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How to use it
Use bullet points and short paragraphs for readability.
๐ฏ Pricing
Most Notion templates sell for $5 to $25. You can also use:
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“Pay what you want” pricing (great for collecting emails)
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Tiered pricing for different versions (basic/premium)
Step 4: Set Up Your Gumroad Store
Gumroad is one of the easiest platforms to start selling digital products. Here's how:
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Sign up at gumroad.com
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Set up your profile (image, bio, links)
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Click “New Product” and select “Digital Product”
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Add your product name, image, and description
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Set pricing and upload the Notion link or file
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Publish and copy the product URL
Bonus: Gumroad handles payments, file delivery, and email receipts—all automatically.
Step 5: Promote Your Template (Without an Audience)
No audience? No problem. Here are 5 ways to get organic traffic and sales:
1. Post on Reddit
Reddit is a goldmine for early traction. Try subreddits like:
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r/Notion
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r/Productivity
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r/SideHustle
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r/Freelance
What to post:
Share your story and give value. Example:
“I built a Notion template to manage my freelance projects more easily. Sharing here in case it helps others too!”
Add a link to your Gumroad page.
2. Publish a Blog or Medium Article
Write about your process or provide tips related to your template.
Example titles:
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“How I Made $200 Selling Notion Templates Without an Audience”
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“5 Notion Templates That Helped Me Organize My Life”
Include screenshots and your Gumroad link. Medium articles often rank well on Google, especially if well-written and keyword-targeted.
3. Use Pinterest for Traffic
Pinterest is perfect for visual digital products.
How to use it:
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Design pins on Canva
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Link pins directly to your Gumroad product or blog post
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Use keywords like “free Notion template,” “productivity dashboard,” etc.
Pins can drive traffic for months, not just days.
4. Share in Facebook Groups
Look for niche groups:
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Productivity enthusiasts
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Notion users
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Online entrepreneurs
Engage genuinely and avoid spamming.
5. Build an Email List
Even if small, an email list lets you promote future templates and updates.
Use tools like:
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Gumroad’s built-in subscriber system
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ConvertKit or MailerLite (free plans)
Offer a free template as an incentive to subscribe.
Step 6: Multiply Your Income
Once your first product is live, scale up:
๐ Create Bundles
Offer 2–3 related templates together at a discount.
๐ฏ Niche Down
If one template sells well (e.g., for freelancers), create a full freelancer toolkit.
๐ฌ Offer Custom Services
Add a Gumroad product called “Custom Notion Dashboard” for $99–$199 and fulfill by email.
Realistic Earnings Potential
With just a few good templates, you can create solid side income:
| # of Templates | Price | Monthly Sales | Monthly Revenue |
|---|---|---|---|
| 2 | $10 | 30 | $600 |
| 5 | $15 | 50 | $3,750 |
| 10 | $25 | 70 | $17,500 |
Common Mistakes to Avoid
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❌ Making generic templates no one needs
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❌ Copying others without adding value
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❌ Using copyrighted icons or branding
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❌ Overcomplicating the design
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❌ Quitting too early — SEO and content take time to snowball
Final Thoughts
Selling Notion templates on Gumroad is an underrated, scalable, and beginner-friendly online business model.
You don’t need followers, ads, or even a website (though a blog helps). All you need is:
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A helpful idea
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A clean Notion build
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A Gumroad listing
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And a little bit of consistent promotion
It’s a long-term game, but it can become a real source of passive income if you treat it seriously.
Want more tips?
If this article helped you, consider bookmarking it — or better yet, take action today. Your first $10 online could be just one Notion page away.